Lorne Resnick Photography - Los Angeles Photographer
creative concept: the initial idea was concepted by
Lorne, to separate Jacuzzi products from its
competition and create unique imagery that
would stand out in the marketplace.

locations: Unique landscapes were needed for
Sixty-Seven bath products. The campaign was to
be shot over two 15 day road trips. Each location
was thoroughly researched and selected. Each
landscape was shot specifically to "fit" each bath
product and accentuate that products' features.

production: in order to meet production deadlines the
entire trip had to be planned carefully, including
any contingencies for bad weather or locations
that didn't pan out. The entire time on the
road, a total of 30 days, included;

-6 states and 12 national parks
-5,000+ miles driven
-10,750 images shot
 -one harrowing 4 hour car trip up the
side of a mountain (see images to right).
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