Lorne Resnick Photography - Los Angeles Photographer
assignment / Shoot ad that would connect
with Dupont's brand message of creating
breakthrough products in all walks of life.

The image needed to be conceptual rather
than literal to enable viewer to visualize
not only what Dupont has done, but where
it will go in the future. The image needed
to trigger Dupont's branding keywords;
imagination, envisioning the impossible,
determination, good people, etc.,